17 Nov 2025

Best e-commerce agencies in Europe 2025.

E-commerce in Europe continues to raise the bar for what digital shopping experiences should be. From platform migrations to conversion-optimised designs, European agencies are building stores that perform as well as they look.

This list isn't a popularity contest. Each agency here was chosen for specific reasons: proven expertise in e-commerce, recognisable client work, measurable results, and the ability to handle projects at scale. Whether through Shopify mastery, design excellence, or technical execution that drives revenue, these agencies represent some of the strongest e-commerce specialists operating in Europe today.

What's the cost of building an e-commerce?

From platform selection to custom features, understand the real costs behind e-commerce development.

Significa

Significa is an award-winning design and development agency based in Porto, Portugal. Known for combining user-centred design with engineering excellence, Significa works with clients worldwide to build reliable digital products and e-commerce platforms that convert.

Services: E-Commerce Strategy, UI/UX Design, Custom Development, Platform Migrations

Clients: FC Porto, Hey Harper, Mishmash

Why they stand out: A certified B Corp and member of 1% for the Planet, Significa brings end-to-end capabilities to e-commerce projects with results that speak for themselves. Hey Harper saw 59% sales growth, 17% conversion rate increase, and 18% AOV lift within a year, with ROI achieved in just one month. mishmash achieved even more dramatic results: 212% sales increase, 34% conversion rate improvement, and 51% growth in returning customers, with a four-month ROI. Significa's work spans Shopify builds, custom platforms, and large-scale migrations, proving how strategic design and development deliver measurable business outcomes.

Ask Phill

Ask Phill is Amsterdam's leading Shopify agency, specialising in large-scale Shopify Plus migrations and builds for ambitious mid-market and enterprise brands.

Services: UX/UI Design, Shopify Development, Shopify Plus Migrations, Headless Commerce, Integrations

Clients: Daily Paper, Arte Antwerp, Nanushka, Tony's Chocolonely

Why they stand out: Ask Phill has launched over 200 Shopify stores with a team of 60+ specialists and nearly a decade of Shopify-specific experience. Their deep platform expertise and design approach make them specialists in helping brands scale their e-commerce operations smoothly and efficiently.

We Make Websites

We Make Websites is a Shopify Plus agency with offices in London and New York, working with international brands that demand excellence in both design and technical execution.

Services: Shopify Plus Design & Development, Platform Migrations, Headless Commerce, Ongoing Optimisation

Clients: Pangaia, David Beckham, Hasbro, Emma Bridgewater, Penguin

Why they stand out: We Make Websites blends technical expertise with e-commerce strategy, delivering Shopify stores that perform at scale. With over 500 projects completed and expertise across UX/UI design, development, and CRO, they've built a reputation for creating stores that don't just look good but drive measurable revenue growth.

By Association Only

By Association Only is a UK-based Shopify Platinum Partner specialising in luxury and premium brands, combining sophisticated design with technical excellence.

Services: Shopify Plus Design & Development, Platform Migrations, Custom Features, Brand-Led E-Commerce

Clients: Self-Portrait, Astrid & Miyu, P448, Joseph Joseph, Bremont, Victoria Beckham, David Beckham Eyewear

Why they stand out: By Association Only has won the 2025 Shopify Build Award and earned multiple Awwwards recognitions for their work with luxury brands. They specialise in complex migrations and custom features (like Astrid & Miyu's bespoke Story Chain visualiser), delivering design-conscious e-commerce experiences that maintain brand integrity while driving conversions.

VAAN Group

VAAN Group is a Brooklyn-based Shopify Platinum Partner known for their "Brand Conversion Design" framework, working with celebrity brands and established retailers.

Services: Shopify Plus Design & Development, Platform Migrations, Brand Strategy

Clients: Rhode by Hailey Bieber, HexClad, Stadium Goods, Jacob & Co, isima by Shakira, Tiffany & Co

Why they stand out: VAAN has built a reputation for high-profile launches (including Rhode's record-breaking Shopify launch) and complex migrations that deliver immediate results. Stadium Goods saw an 80% increase in conversion rate after their platform migration, while Hourglass achieved a 17% AOV increase. VAAN balances brand-driven design with technical optimisation, proving that aesthetics and performance can work together.

On For You

On For You is a European agency focused on extended commerce solutions, helping businesses transform through comprehensive e-commerce strategies.

Services: Extended Commerce Solutions, E-Commerce Strategy, Platform Development

Why they stand out: On For You takes a holistic approach to digital commerce, working with businesses to build integrated solutions that extend beyond traditional e-commerce boundaries. Their focus on transforming business through extended commerce positions them for clients needing strategic partners rather than just execution teams.

How to choose the right e-commerce agency.

Not every agency will fit every project. Consider platform expertise: if you're committed to Shopify, agencies like Significa Ask Phill, We Make Websites, or By Association Only bring deep platform knowledge. Think about scale: are you a mid-market brand looking to grow, or an enterprise needing complex integrations? And don't overlook specialisation: some agencies excel with luxury brands (By Association Only, VAAN), others with D2C scaling (Ask Phill, We Make Websites), and some bring end-to-end product thinking (Significa).

Future proof migrations

Changing e-commerce platforms is a critical decision that goes beyond switching technologies, so picking the right one is crucial.

Europe's e-commerce agency landscape offers deep expertise across platforms, industries, and brand types. From Shopify specialists like Ask Phill and We Make Websites to design-led agencies like By Association Only and VAAN, to full-service partners like Significa, the choice depends on your specific needs. Whether you're migrating platforms, scaling operations, or launching a new brand, these agencies bring proven track records in building e-commerce experiences that perform.

FAQs

Which are the best e-commerce design and development agencies in Europe in 2025?

Agencies like Ask Phill, We Make Websites, By Association Only, VAAN Group, and Significa stand out this year. They cover everything from Shopify Plus migrations to custom platform builds and conversion-focused design.

Which European agencies specialise in Shopify Plus?

Ask Phill, We Make Websites, By Association Only, and VAAN Group are all Shopify Platinum or Plus Partners with deep platform expertise. Significa also delivers Shopify projects alongside custom e-commerce solutions, offering flexibility depending on business needs.

How to select the right e-commerce agency for platform migrations?

Match the agency's strengths to your platform and scale. For Shopify migrations, Ask Phill and We Make Websites bring extensive experience. VAAN Group specialises in complex enterprise migrations (Stadium Goods achieved an 80% conversion rate increase). Significa handles both Shopify and custom platforms with guaranteed ROI models (Hey Harper saw 59% sales growth with one-month ROI, Mishmash achieved 212% sales increase with four-month ROI).

Why choose an e-commerce agency from Europe?

European e-commerce agencies bring strong technical execution, deep platform knowledge, and proven results at competitive rates. Many work regularly with international clients and understand the complexities of multi-market operations, currency handling, and cross-border commerce.

Which services do top European e-commerce agencies typically provide?

Most agencies offer platform strategy, UX/UI design, development, and migration services. Some specialise further: Ask Phill in Shopify Plus migrations, By Association Only in luxury brand e-commerce, VAAN Group in high-profile launches, or Significa in end-to-end product thinking with measurable ROI.

How much do e-commerce agencies in Europe charge?

Rates vary by agency positioning and project scope. Shopify-focused agencies typically range from €100–150/hour, while agencies working with luxury or enterprise brands may charge €150–200/hour. Project-based pricing is common for migrations and full builds, often starting from €50,000 for comprehensive e-commerce projects.

Tomás Gouveia

Marketer

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Tomás joined Significa as an intern, expecting to make coffee all day, every day. As yet, he’s never made anyone a coffee, as he’s found himself busy as we work out how best to share our story with the world. Tomás has already been a big part of that, and he seems to have settled in well enough to know that he must always lose at karting when invited - ah, the perils of being an intern, he’s learnt fast… We knew he was smart when he started a race 1st, only to finish last.

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